Marketing B2B Technology

Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.

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Episodes

Friday Dec 10, 2021

In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content.  Chris shares his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization.  He also explains how Acrolinx helps companies shrink the time it takes to get content from ideation to production to meet deadlines, and ultimately increase the amount of content being generated by making it easier to generate content that gets through the often difficult internal filters.   

Tuesday Nov 23, 2021

In this podcast episode, we interview Kate Terry, Head of Demand at Turtl, a content automation platform.  Kate shares why she thinks content is essentially communication, and why Turtl is persuading marketers to move away from webpages and PDFs. She discusses how the platform encourages an interactive and personalized approach, and how Turtl provides data that marketers can use to optimise content.  She also explains the benefits of real-time engagement data, how personalization can be used to increase results, and the true problems marketers face with PDFs. 

Wednesday Nov 10, 2021

In this podcast episode, we interview Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media management.  Mark shares his career journey from psychology through to marketing, and why he decided to specialize in social media marketing. He explores why he thinks B2B social is lagging compared to B2C, and how B2B marketers need to overcome the fear associated with social media.  He also shares how Hootsuite's full enterprise solution grows and scales with different organizations, as well as tips on how to be successful, and the true benefits of having a social management solution.   

Monday Oct 18, 2021

In this podcast episode, we interview Martin Larsen, Chief Executive at Conferize, an event-based marketing technology platform. Martin shares what led him to join Conferize, and provides some insights into why Denmark is a hotspot for marketing technology startups.  He also shares tips and advice on how B2B marketers can show the RoI from their events, why it's important to focus on the outcome as an organizer, and whether hybrid events will be the key approach for the future. 

Thursday Sep 30, 2021

In this podcast episode, we interview Jose Palomino, Founder and CEO at Value Prop, a coaching company that helps B2B companies unite their marketing and sales teams to unlock new growth. Jose shares the reason behind launching Value Prop and why strategy is the foundation to bringing marketing and sales teams together. He also shares the mistakes he sees B2B marketers make the most when trying to work with sales, and tips on how they can work effectively together. About Jose Palomino: Over the last 15 years, Jose Palomino has helped hundreds of B2B businesses systematize their strategy, marketing, and sales processes--unlocking over $250M in new growth. He is the CEO of Value Prop, creator of the Revenue Throughput System, and an author, professor, speaker, podcast host, and total comic book nerd. But above all, he loves helping B2B owners develop winning strategies to simplify their sales and marketing processes for greater ROI.

Monday Sep 06, 2021

In this podcast episode, we interview Naren Hariparanthaman, Co-Founder and CEO at Social Animal, a content intelligence platform.  Naren shares his journey to founding the platform and reveals how Social Animal reduces the need for 'manual' work; helping B2B marketers with the full content marketing journey, from finding content ideas, through to distributing and building relationships with influencers. 

Wednesday Jul 28, 2021

In this podcast episode, we interview Riaz Kanani, Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform. Riaz shares his career journey, from initially starting in marketing at the age of 18, through to identifying a need in the market and launching Radiate B2B. He discusses how Radiate B2B helps companies cut through the noise and deliver a better buying experience, as well as sharing the tactics and techniques he finds are the most successful in ABM campaigns.

Friday Jul 16, 2021

In this podcast episode, we interview Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform. Tim shares how GatedContent is helping enterprise companies scale up their marketing automation and lead generation activities, to enable companies to build consistent campaigns easily and effectively across any website or content management system.He also shares what strategies he thinks are best for driving lead generation through content marketing, and what B2B marketers could be doing wrong with forms and content to miss out on generating leads. 

Friday Jul 02, 2021

In this podcast episode, we interview Steffen Hedebrandt, Co-founder and Chief Revenue Officer at Dreamdata, a B2B revenue attribution platform.  Steffen shares his journey to co-founding Dreamdata, and how the platform is solving the problem of attribution and focussing on understanding the customer journey to support multi-touch in the B2B world.  He also shares why it's important that B2B marketers start digitalizing their customer's behaviour today, and how they can get started with attribution. 

Tuesday Jun 15, 2021

In this podcast episode, we interview Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform.  Cassandra shares how her passion for content marketing led to her joining the PathFactory team, and how the platform helps B2B companies connect content to their customers and create experiences to grow revenue.  She also shares how PathFactory takes personalisation to the next level, and the importance of understanding what's in your content library. 

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