Marketing B2B Technology

Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.

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Episodes

Tuesday May 11, 2021

In this podcast episode, we interview Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform.  Andrew shares how digital asset management has evolved over the last few years, and how Bynder helps companies 'scale-up', using DAM to power the digital experience. 

Wednesday Mar 24, 2021

In this podcast episode, we interview Olivia Kenney, Marketing Manager at LeadSift, a sales intelligence platform that generates qualified leads using intent signals. Olivia shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and generate a higher quality of leads rather than a large quantity of leads. She also shares her views on why lead scoring should be an integral part of a marketing strategy, as well as some top tips on how B2B companies can do a better job in terms of lead generation and improving quality.

Thursday Mar 11, 2021

In this podcast episode, we interview Sam Ovett, co-founder of Mobile Pocket Office, which is leading the way in helping new and established businesses augment their human and technological resources to leverage growth and streamline productivity.  Sam shares his story from originally being a whitewater kayaker and guide to becoming a complete automation nerd, and how Mobile Pocket Office helps companies identify the opportunities they are missing out on, and which processes they can implement to ensure they are on calls that are closing deals rather than prospecting ones. 

Wednesday Feb 24, 2021

In this podcast episode, we interview Steve Zakur, CEO & Co-Founder of Solosegment, which provides software that drives engagement and leads with anonymous data and AI.  Steve shares his journey to co-founding Solosegment, and explains the meaning behind anonymous personalization. He also shares the key challenges of searching behaviour and how Solosegment helps its customers overcome this. 

Friday Feb 12, 2021

In this podcast episode, we interview Chris Newton, VP of Marketing and Business Development at Intellimize, a website optimization company, that intelligently optimizes each buyer’s path to drive more revenue, and more leads from websites. Initially starting out as an engineer, Chris shares his journey to joining Intellimize, and explains why 'friend don't let friends run A/B tests'. He also provides some fantastic insights into why website optimization can have real meaningful impact, and how marketers can use Intellimize to optimise their homepage or landing page. 

Friday Jan 29, 2021

In this podcast episode, we interview Abhi Yadav Founder & CTO at Zylotech, a customer intelligence company that helps B2B marketers determine and deliver the right type of content for each website visitor.   Starting initially as an engineer, Abhi shares his journey to founding Zylotech, and how the platform adds value to present B2B marketers with the ‘full picture’, providing several sets of data to help them truly understand and communicate effectively with their website visitors. He also shares his opinion on how he views intent data changing marketing in the future, and how his current customers use Zylotech.  

Sunday Jan 17, 2021

In this podcast episode, we interview Joel Harrison, Editor-in-Chief at B2B Marketing, who shares how the publication is evolving into a social community, with the decision to no longer publish the magazine and instead focus efforts on an online community named Propolis. Joel also shares his thoughts on the biggest things marketers should be thinking about this year, and how social media will develop for B2B marketers in the future. 

Tuesday Dec 01, 2020

In this podcast episode, we interview Chip House, Chief Marketing Officer at SharpSpring, a cloud-based automation platform for marketing agencies and small to mid-sized businesses. Having initially started his career in email marketing, Chip shares his view on marketing automation and why it is a revenue growth platform; as well as details on how SharpSpring's agency model helps clients achieve results, and why SharpSpring's vision to cross CRM, sales and marketing automation to provide a comprehensive suite of tools to small businesses will continue to be a major success in the next 5-10 years.  

Friday Nov 20, 2020

In this podcast episode, we interview Indrek Vainu, co-founder of AlphaBlues, which offers conversational AI technology, delivering chatbots that allow your customers to interact with your website at any time.  Indrek discusses why there is a need for chatbots in B2B marketing and shares how AlphaBlues technology helps his clients be successful. 

Monday Aug 10, 2020

This podcast episode I interview Chris Dickey a PR veteran, and founder and CEO of Visably, a new SaaS start up. Chris discusses the strategy of Search Engine Visibility, and shares how he helps his clients maximise the likelihood of discovery on the first page via brand visibility, media and leveraging other people’s websites.

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