Marketing B2B Technology

Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra helps streamline workflows by assisting with data prospecting, lead enrichment, and automating repetitive tasks. Jiquan also explores the balance between AI and human creativity in marketing, highlights his vision for making Lutra user-friendly for non-technical users, and encourages listeners to explore its potential for automating their workflows.
 
About Lutra AI
Lutra aims to revolutionise automation and allow users to easily create AI-driven workflows. The platform simplifies complex processes, helping automate tasks and optimise work effortlessly. Whether you're managing data, streamlining operations, or integrating apps, Lutra makes automation accessible to everyone.
Since its launch, Lutra has been empowering businesses to boost productivity and focus on what matters, eliminating the barriers of traditional workflow tools and delivering a seamless automation experience.
 
About Jiquan Ngiam
Jiquan Niam is the CEO and Co-Founder of Lutra, an innovative automation platform. Before founding Lutra, Jiquan was a key contributor at Google Brain and studied at Stanford University where he achieved a PHD in Computer Science.
Jiquan Niam is a driving force behind AI-driven automation and is passionate about making advanced technology accessible to all.
 
Time Stamps
[00:00:18] - Jiquan provides some background to his career and why he founded Lutra.
00:02:44] - Overview of Lutra’s Purpose and Functionality
[00:09:36] - Enhancing Marketing Efforts with Timely Data
[00:15:16] - User-Friendly Interface and Accessibility
[00:20:23] - Marketing Strategy: Product-Led Growth Approach
[00:23:27] - The Future of Marketing Roles with AI
[00:26:19] - Advice for Young Marketers: Embrace Technology
[00:28:30]- How to Get Started with Lutra
 
Quotes
“I felt like education was this new superpower that I could give people.” Jiquan Ngiam, co-founder and CEO of Lutra
"AI will not replace you, but a person who's using AI really well is going to do a lot more than you." Jiquan Ngiam, co-founder and CEO of Lutra
"Help the team understand, investing into understanding this technology and using it... It's going to be potentially very game-changing." Jiquan Ngiam, co-founder and CEO of Lutra
 
Follow Jiquan:
Jiquan Ngiam on LinkedIn: https://www.linkedin.com/in/jngiam/
Lutra AI website: https://lutra.ai/
Lutra AI on LinkedIn: https://www.linkedin.com/company/lutra-ai/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in marketing, Alex shares insights into his career journey, the evolution of 3D printing, and the challenges and opportunities that come with marketing in a niche industry.
He discusses whether 3D printing is overhyped, core marketing and applications for Forward AM, and strategies for marketing across different industries.
 
About BASF Forward AM
Forward AM provides 3D printing solutions across the entire Additive Manufacturing value chain from consultancy, development and innovative design, through digital simulation and prototype printing, to finishing and exhaustive component testing.
Forward AM traces its origins to BASF 3D Printing Solutions GmbH, which was founded by BASF New Business GmbH in 2017. In 2024, BASF 3D Printing Solutions GmbH was transformed into Forward AM Technologies.
 
Time Stamps
00:00:34 - Alex's Career Journey
00:00:45 - The Evolution of 3D Printing
00:04:51 - Core Markets for Forward AM
00:08:45 - Balancing Brand Building and Lead Generation
00:10:33 - Challenges of Transitioning from BASF
00:15:24 - Tactical Approaches to Lead Generation
00:22:31 - Future Trends in B2B Marketing
00:24:42 - Final Thoughts and Advice for Marketers
00:27:41 - How to Connect with Alex Levitt
 
Follow Alexander:
Alexander Levit on LinkedIn: https://www.linkedin.com/in/alexander-levit/
Swell AI website: https://forward-am.com/
Swell AI on LinkedIn: https://www.linkedin.com/company/basf-forwardam/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Forward AM website: https://www.napierb2b.com/
Forward AM LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Cody Schneider, co-founder and CEO of Swell AI, shares his journey to founding a company that uses AI for content generation. He discusses the evolution of Swell AI, which transforms audio and video content into other formats such as blog posts and emphasises the importance of using human-generated content when prompting AI to create unique and high-quality outputs.
Cody highlights the importance of building a sustainable marketing strategy, the impact of AI on content creation, and the necessity of reaching audiences through multiple channels. He also offers insights into effective marketing tactics, including the use of podcasts and social media, while encouraging aspiring marketers to embrace technical skills and practical experience in their careers.
 
About Swell AI
Swell AI is an AI-powered platform designed to streamline content creation for podcasts, helping creators automate the process of generating show notes, transcriptions, and summaries.
By leveraging advanced natural language processing and machine learning algorithms, Swell AI transforms audio into structured, written content, making it easier for podcasters to engage their audience, enhance SEO, and save time.
The platform is particularly useful for podcasters who want to focus on content creation while automating the more tedious aspects of post-production. Swell AI is ideal for independent podcasters, production teams, and agencies looking to scale their podcasting efforts efficiently.
 
About Cody Schneider
Cody Schneider is an innovative inventor who uses AI to refine digital processes. As the CEO of Draft Horse AI and Swell AI, he’s known for creating tools that streamline content workflows and deliver faster results. With experience in rapidly scaling startups, Cody helps turn organisational challenges into efficient, automated solutions.
 
Time Stamps
[00:00:41] - Cody's Career Journey
[00:02:38] - The Origin of Swell AI
[00:06:45] - The Value of Human-Generated Content
[00:10:57] - Accessibility of Swell AI for Users
[00:14:28] - Future of AI in Marketing Tasks
[00:20:09] - Cody's Marketing Strategies for Swell AI
[00:25:55] - Best Marketing Advice Received
[00:26:13] - Advice for Aspiring Marketers
[00:29:01] - Conclusion and Contact Information
 
Quotes
“We realized that podcasts, especially in the B2B world, were this incredible tool to create media on a regular cadence… Podcasts are one of the most effective sales tools that exist currently.” Cody Schneider, Co-Founder and CEO of Swell AI.
 
Follow Cody:
Cody Schneider on LinkedIn: https://www.linkedin.com/in/codyxschneider/
Swell AI website: https://www.swellai.com/
Swell AI on LinkedIn: https://www.linkedin.com/company/swell-ai/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology marketing. She talks about how marketing in the industrial sector has changed, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer marketing.
 
About Johnson Controls
Johnson Controls transforms the environments where people live, work, learn and play. As a global leader in smart, healthy and sustainable buildings, Johnson Controls’ mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a history of nearly 140 years of innovation, Johnson Controls deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, a comprehensive digital offering.
 
About Suzi McNicholas
Suzi McNicholas is Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls. She leads the marketing team to support new product introductions and integrated marketing campaigns. 
She has a 25+ year career in progressive B2B marketing roles including digital marketing campaigns, lead generation, branding, public relations, new product introductions, content creation, events, communications, and budget management.  Prior to joining Johnson Controls, McNicholas built an integrated marketing team at Honeywell in the Industrial Safety Products division. 
McNicholas holds a Bachelor of Arts in English from Presbyterian College in Clinton, SC and a Post-Graduate degree in English and American Literature from the University of Hull in England.  She currently resides in Charlotte, NC.
 
Time Stamps
[00:47.5] – Suzi discusses her 25+ year career in marketing.
[05:32.7] – What are the differences to marketing to a channel partner versus an end user?
[08:55.3] – How do you manage short term and long term goals? Suzi discusses.
[13:28.2] – Suzi discusses how audiences reliance on sales is shifting.
[15:31:9] – Suzi talks about what she sees being the biggest changes in marketing over the next five years.
[18:50.8] – Suzi shares some advice to those looking to get into marketing.
[19:58.8] – Suzi’s contact details.
 
Quotes
“Don’t get emotionally attached to the outcome because your budget’s going to get cut… maybe your campaign isn’t going the way you’d want it to… that’s ok, you’re going to learn from what’s happening… you’re going to spend a whole lot of time frustrated and upset if you’re emotionally attached to these outcomes.” Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls.
“People aren’t going to buy until they’re ready, and that 70% of the time that they’re spending before reaching out is research.” Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls.
 
Follow Suzi:
Suzi McNicholas on LinkedIn: https://www.linkedin.com/in/suzimcnicholas/
Johnson Controls website: https://www.johnsoncontrols.com/
Johnson Controls on LinkedIn: https://www.linkedin.com/company/johnson-controls/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power quality, joins the latest episode of the Marketing B2B Technology podcast.
In the episode, John discusses the challenges and benefits of balancing two job roles and emphasises the importance of aligning sales and marketing to strengthen the brand and drive sales. He believes in leading with a forward thinking approach, understanding customer needs, and staying ahead of industry trends, particularly in the niche area of EMC.
 
About Schaffner
Schaffner plays a vital role in building a sustainable future in the new era of electrification. Headquartered in Switzerland and with subsidiaries around the world, Schaffner is a global leader in electromagnetic solutions that ensure the efficient and reliable operation of electronic systems. The Schaffner Group are experts in EMC filter solutions, harmonic filters, electromagnetic components and electromagnetic solutions. Our passionate and knowledgeable employees empower our customers to develop reliable electronic devices and systems that meet compliance standards and deliver increased energy efficiency.
This is how we deliver…
MORE POWER TO YOU.
 
About John Harrison
John Harrison joined Schaffner in April 2022.  He is the UK MD and Global VP Marketing.  He has spent 25 years in the electronics industry primarily within the connector space for Molex.  John has extensive international experience having lived and worked across Europe and the US, covering a range of markets from Industrial to transportation.  His most recent experience prior to Schaffner was within the IOT space for Ramtech heading up their Global Marketing and Sales activities. John is passionate about EV and increasing speed of adoption across the globe. 
 
Time Stamps
[00:43:0] – John provides some background to his career.
[03:30.8] – John discusses how he manages the demands of both the UK Managing Director role and Global VP of Marketing role.
[05:04:7] – John shares his views on whether he thinks marketing and sales should be closer together or not.
[06:05:2] – John talks about what he’s looking for from marketing to make the role of MD more successful.
[13:38:9] – John shares his approach of trying to get salespeople, marketing people and engineers working more closely.
[19:31:0] – John talks about how he sees his role changing with technology over the next five years.
[20:49:1] – John shares some advice to those looking to get into marketing.
 
Quotes
“Marketing and sales need to be closer together. The ultimate aim for both is to drive more customers and value for the brand. We need to focus on the customer’s needs, whether it’s through direct interaction or brand messaging.” John Harrison, UK Managing Director and Global VP of Marketing at Schaffner.
“From a sales perspective, it’s not just about leads. It’s about ensuring the brand is seen as a partner and thought leader, especially in specialised areas like EMC.” John Harrison, UK Managing Director and Global VP of Marketing at Schaffner.
“It’s crucial to put yourself in the customer’s shoes. If a piece of marketing material doesn’t resonate with the customer, it’s not effective. Marketing should be about creating content that truly addresses the customer’s needs.” John Harrison, UK Managing Director and Global VP of Marketing at Schaffner
 
Follow John:
John Harrison on LinkedIn: https://www.linkedin.com/in/john-harrison-3552ba14/
Schaffner website: https://www.schaffner.com/
Schaffner on LinkedIn: https://www.linkedin.com/company/schaffner-gruppe/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
 
 
 
 
 

Thomas Lewis, an experienced semiconductor marketing leader, explores the challenges of building integrated marketing campaigns in technical industries and shares his advice on building strong working relationships with engineers.
Thomas also explores the industry's current focus on sustainability and the potential pitfalls of greenwashing, what B2B and B2C marketers can learn from each other, and offers his insights on the changing role of CMOs.
 
About Thomas Lewis
Thomas Lewis is a seasoned marketing leader with over 28 years working in the semiconductor industry. He has a unique background which has afforded him first-hand experience in sales, business unit leadership, and marketing. Thomas believes in the power of data-directed marketing with a proven track record to support his “ALL IN” approach to creating, developing, and sustaining highly successful campaigns and teams.
His background includes impactful roles at Texas Instruments and Analog Devices and career opportunities such as launching a global pricing process, living abroad as an expatriate, leading engineering teams and directing multi-channel marketing campaigns.
 
Time Stamps
[00:45:2] – Thomas discusses his career in the semiconductor industry and why he chose that specialism.
[02:50:3] – How can not being an engineer actually be a benefit in technical roles?
[04:41:0] – Advice for building better integrated campaigns.
[09:22:8] – How can data break down silos between different teams?
[15:02:3] – Does B2B marketing lag behind B2C? How can we fix this?
[18:56:9] – The dangers of greenwashing.
[22:43.3] – The changing role of the CMO
[27:13.6] – Thomas shares some marketing advice.
[31:35.6] - Andrus's contact details.
 
Quotes
 
“Keep an open mind, ask more questions than you make statements. That's great advice for dealing with engineers.” Mike Maynard, Managing Director at Napier
 
“Data can really be used to drive our marketing decisions. It's not just gut feel of what could work. You can do something, you can measure it and you can adapt to the situation.” Thomas Lewis, Semiconductor Marketing Leader
 
“So, I do believe that adjectives have become the enemy of a really good marketer in the B2B space. To get precise in what you’re talking about has become incredibly important.” Thomas Lewis, Semiconductor Marketing Leader
 
Follow Thomas:
Thomas Lewis on LinkedIn: https://www.linkedin.com/in/thomas-lewis-nhpoe/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
 
 

Masha Petrova, CEO of Nullspace, a simulation software company joins the latest episode of the Marketing B2B Technology podcast to share her journey from aspiring astronaut to engineering expert and marketing leader.
She delves into the importance of effective marketing when targeting technical audiences and discusses the challenges of mergers and acquisitions in the engineering software industry. The conversation also explores current engineering tools, the role of AI in accelerating technological advancements, and the need for efficient simulation software.
 
About Nullspace
Nullspace is a deep tech software company that develops products and solutions for RF and quantum computing applications across defense, aerospace, and automotive industries.
 
About Masha Petrova
Dr. Petrova is an experienced executive with a passion for leading multi-disciplinary global teams toward successful results by focusing on operations and creating a unified vision. After receiving her PhD in aerospace engineering, Dr. Petrova spent 15+ years in the engineering simulation and design software industry, including holding global marketing executive roles at Ansys, Altium, LLC, and MSC Software (during acquisition by Hexagon MI) as well as 3 simulation software start-ups all acquired by Ansys, Inc. in the last 10 years.
 
Time Stamps
[00:46:2] – Masha provides some background to her career and what led her to become CEO of Nullspace.
[01:50.2] - Masha discusses EDA and simulation tools.
[03:22:0] – Masha explains the impact of acquisitions on marketers and CMOs.
[09:42:2] – Masha talks about how to balance the demands of wanting to get leads and drive sales quickly with the longer term goal of building a strong brand.
[18:34:9] – Masha discusses how she deals with the issue of sustainability.
[24:52:3] – Masha gives her best advice to those entering a career in marketing.
[26:24:1] – Masha’s contact details.
 
Quotes
“Because of AI, there is a lot of acceleration in technology itself that's happening… but the tools that the engineers use are still kind of stuck in the past. These are still conservative tools that's been tested and validated for over 40, 30 years. So, it's like using a hammer to build a car.” Masha Petrova, CEO of Nullspace.
"Measuring brand effectiveness is really hard. It's not like lead generation, where you can track from inception to a sales deal. With brand, it's much subtler, so we tracked our spend versus views, comments, and social media engagement to demonstrate interest in our content." Masha Petrova, CEO of Nullspace.
 
Follow Masha:
Masha Petrova on LinkedIn: https://www.linkedin.com/in/mashavpetrova/
Nullspace website: https://www.nullspaceinc.com/
Nullspace on LinkedIn: https://www.linkedin.com/company/nullspace-inc/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to extend its lifetime, ensuring it remains evergreen and continues to engage audiences after its initial release.
She also discusses the challenges of achieving executive buy-in, how to navigate internal approval processes, and explores the potential impact of AI on social media marketing teams.
 
About Planable
Planable is the content collaboration platform that makes marketing teamwork a breeze. It’s the spot where you can create, plan, review, approve, and analyse all your markeing content for social media, blogs, newsletters, press releases. Experience a faster, smoother workflow that helps your team work together like never before.
Started in 2016, Planable is trusted by over 5000 marketing teams behind iconic brands such as Hyundai, Christian Louboutin, Royal Canin, KFC, and SMEG.
 
About Xenia Muntean
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 10,000 creators behind iconic brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 years old she built a digital marketing agency and led social for clients such as Coca-Cola.
Xenia Muntean is a Forbes 30 Under 30 honoree, Techstars alumna, and Webby Awards judge. She’s also a frequent speaker, startup mentor, and avid runner.
 
Time Stamps
[00:50:6] – Xenia provides some background to her career and why she founded planable.
[02:06.6] - Xenia discusses the benefits of being based in Europe versus the United States.
[04:33:1] – What does Plannable do? Xenia explains what makes the platform so loved amongst users.
[09:53:6] – Xenia offers some tips on achieving executive buy-in.
[12:03:0] – How to reuse content to extend its lifetime.
[15:18:7] – What role can AI play in content generation?
[21:45:2] – Xenia’s contact details.
 
Quotes
“When you build a software as a service product, it's all about the people… building a team that you can resonate with and have less cultural barriers with I think is really important.” Xenia Muntean, Co-Founder and CEO at Planable.
 
“I think for content it's all about the distribution, right? So, it's really important to have really good, really meaningful content, but also to not forget about the second part. How do you get the most out of that content?” Xenia Muntean, Co-Founder and CEO at Planable.
 
Follow Xenia:
Xenia Muntean on LinkedIn: https://www.linkedin.com/in/xeniamuntean/
Planable website: https://planable.io/
Planable on LinkedIn: https://www.linkedin.com/company/planable/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
 

Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively.
 
About Outfunnel
Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep customer data in sync across the MarTech stack, and record all marketing engagement in the CRM.
 
About Andrus Purde
Andrus Purde is Co-Founder, CEO and ‘recovering marketer’ at Outfunnel. Andrus founded the integration platform in 2017 following a career in marketing, including positions at Pipedrive and Skype.
 
Time Stamps
[00:01:0] - Andrus introduces himself and talks about his marketing career before starting Outfunnel.
[00:03:2] - Andrus discusses Estonia as a great place for startups and the benefits of being based there.
[00:06:0] - Importance of Two-Way Data Sync: Andrus explains the significance of syncing data both ways between CRM and marketing tools.
[00:10:3] - Andrus talks about the popular integrations and connections made using Outfunnel.
[00:14:0] - Andrus discusses the strategies used to promote Outfunnel.
[00:18:3] - Andrus shares the best marketing advice he has received.
[00:21:4] - Andrus's contact details.
 
Quotes
“Some companies operate years, or forever, with data in isolation… marketers and salespeople who are doing the work... they shouldn't worry about how the tools have been sourced in their company. They should just have access to the data.” Andrus Purde, Co-Founder and CEO at Outfunnel
 
Follow Andrus:
Andrus Purde on LinkedIn: https://www.linkedin.com/in/andruspurde/
Outfunnel website: https://outfunnel.com/
Outfunnel on LinkedIn: https://www.linkedin.com/company/outfunnel/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers.
Mark also shares his advice on marketing tactics, highlights the value of focusing on go-to-market strategy, and talks about the importance of getting into the field to understand customers.
 
About Mark Donnigan
Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner-takes-all market.
Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build efficient marketing teams that routinely outperform larger marketing departments.
 
Time Stamps
[00:44.0] - Mark shares his career journey and explains his role as Virtual CMO.
[12:57.0] - The benefits of hiring a Virtual CMO versus full-time CMO.
[14:45.0] - Mark talks about his approach to building marketing plans.
[18:42.0] - Overrated marketing channels and tactics
[23:26.0] - Challenges with fixed KPIs in marketing
[24:37.0] - Mark offers some marketing advice
[25:52.0] - Mark's contact details
 
Quotes
“Get into the field. Know the market. Know the customers. Know how they think. Know what they care about. Know how they make decisions.” Mark Donnigan, Virtual CMO.
 
Follow Mark:
Mark Donnigan on LinkedIn: https://www.linkedin.com/in/markdonnigan/  
Growth Stage Marketing website: https://growthstage.marketing/
 
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
 
If you enjoyed this episode, be sure to subscribe to our
podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547