Marketing B2B Technology

Alun Lucas, Managing Director of Zuko Analytics, a powerful form analytics platform, shares how Zuko helps businesses understand the analytics behind forms, and the why, when and where behind users not converting.
He also explains how Zuko works with A/B testing tools to allow businesses to A/B test on a granular level, as well as sharing the errors that have the biggest impact on the performance of forms, and how users can use analytics to double conversion rates.

Jeroen Corthout, Co-Founder of Salesflare, a CRM platform, shares his journey to setting up Salesflare, and how the platform can help make sales teams lives easier by automatically entering data that previously would have been manual. 
He also explains how he thinks CRMs should be benefiting salespeople, what the future of CRM's look like, and why lead scoring is a vital tactic that all B2B marketers should consider. 

Matthew Hunt, Founder of Automation Wolf, a company that supports B2B founders and CEOs create snackable content to develop personal brands on LinkedIn, discusses the process of how the team at Automation Wolf work with founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects newsfeeds; while also bridging the gap between short and long-form content. He also shares why it's important to encourage CEOs to get involved in social media, how honest you should be in your posts, and his views on how broad the social marketing effort should be across a company. 

Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform that uses AI to provide specific action recommendations, shares how the platform supports B2B marketers with improving SEO, why it's so important to layer SEO into other marketing activities, and why small search volumes in B2B can drive really valuable and qualified leads. 
She also discusses why it's important to 'take all the voodoo out of SEO' to be successful, and shares her tips on how people generating content can rank higher. 

Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform, shares how event platforms can accelerate revenue, and how Social27 uses an AI recommendation engine to recommend content to the right people. 
He also discusses why he thinks there needs to be a change in the way we deliver content due to COVID, as well as the challenges events face with networking, and how they can overcome them. 

Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content, discusses his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization. 
He also explains how Acrolinx helps companies shrink the time it takes to get content from ideation to production to meet deadlines, and ultimately increase the amount of content being generated by making it easier to generate content that gets through the often difficult internal filters. 
 

Kate Terry, Head of Demand at Turtl, a content automation platform, Kate shares why she thinks content is essentially communication, and why Turtl is persuading marketers to move away from webpages and PDFs. She discusses how the platform encourages an interactive and personalized approach, and how Turtl provides data that marketers can use to optimise content. 
She also explains the benefits of real-time engagement data, how personalization can be used to increase results, and the true problems marketers face with PDFs. 

Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media management, discusses his career journey from psychology through to marketing, and why he decided to specialize in social media marketing. He explores why he thinks B2B social is lagging compared to B2C, and how B2B marketers need to overcome the fear associated with social media. 
He also shares how Hootsuite's full enterprise solution grows and scales with different organizations, as well as tips on how to be successful, and the true benefits of having a social management solution. 
 

Martin Larsen, Chief Executive at Conferize, an event-based marketing technology platform, shares what led him to join Conferize, and provides some insights into why Denmark is a hotspot for marketing technology startups. 
He also shares tips and advice on how B2B marketers can show the RoI from their events, why it's important to focus on the outcome as an organizer, and whether hybrid events will be the key approach for the future. 

Jose Palomino, Founder and CEO at Value Prop, a coaching company that helps B2B companies unite their marketing and sales teams to unlock new growth, shares the reason behind launching Value Prop and why strategy is the foundation to bringing marketing and sales teams together. He also shares the mistakes he sees B2B marketers make the most when trying to work with sales, and tips on how they can work effectively together.
About Jose Palomino:
Over the last 15 years, Jose Palomino has helped hundreds of B2B businesses systematize their strategy, marketing, and sales processes--unlocking over $250M in new growth. He is the CEO of Value Prop, creator of the Revenue Throughput System, and an author, professor, speaker, podcast host, and total comic book nerd. But above all, he loves helping B2B owners develop winning strategies to simplify their sales and marketing processes for greater ROI.