Marketing B2B Technology

Olivia Kenney, Marketing Manager at LeadSift, a sales intelligence platform that generates qualified leads using intent signals, shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and generate a higher quality of leads rather than a large quantity of leads. She also shares her views on why lead scoring should be an integral part of a marketing strategy, as well as some top tips on how B2B companies can do a better job in terms of lead generation and improving quality.

Sam Ovett, is co-founder of Mobile Pocket Office, which is leading the way in helping new and established businesses augment their human and technological resources to leverage growth and streamline productivity. 
Sam shares his story from originally being a whitewater kayaker and guide to becoming a complete automation nerd, and how Mobile Pocket Office helps companies identify the opportunities they are missing out on, and which processes they can implement to ensure they are on calls that are closing deals rather than prospecting ones. 

Steve Zakur, CEO & Co-Founder of Solosegment, which provides software that drives engagement and leads with anonymous data and AI, shares his journey to co-founding Solosegment, and explains the meaning behind anonymous personalization. He also shares the key challenges of searching behaviour and how Solosegment helps its customers overcome this. 

Chris Newton is VP of Marketing and Business Development at Intellimize, a website optimization company, that intelligently optimizes each buyer’s path to drive more revenue, and more leads from websites.
Initially starting out as an engineer, Chris shares his journey to joining Intellimize, and explains why 'friend don't let friends run A/B tests'. He also provides some fantastic insights into why website optimization can have real meaningful impact, and how marketers can use Intellimize to optimise their homepage or landing page. 

Abhi Yadav is Founder & CTO at Zylotech, a customer intelligence company that helps B2B marketers determine and deliver the right type of content for each website visitor.  
Starting initially as an engineer, Abhi shares his journey to founding Zylotech, and how the platform adds value to present B2B marketers with the ‘full picture’, providing several sets of data to help them truly understand and communicate effectively with their website visitors. He also shares his opinion on how he views intent data changing marketing in the future, and how his current customers use Zylotech.
 

Joel Harrison, Editor-in-Chief at B2B Marketing, shares how the publication is evolving into a social community, with the decision to no longer publish the magazine and instead focus efforts on an online community named Propolis.
Joel also shares his thoughts on the biggest things marketers should be thinking about this year, and how social media will develop for B2B marketers in the future. 

Chip House is Chief Marketing Officer at SharpSpring, a cloud-based automation platform for marketing agencies and small to mid-sized businesses.
Having initially started his career in email marketing, Chip shares his view on marketing automation and why it is a revenue growth platform; as well as details on how SharpSpring's agency model helps clients achieve results, and why SharpSpring's vision to cross CRM, sales and marketing automation to provide a comprehensive suite of tools to small businesses will continue to be a major success in the next 5-10 years.  

Indrek Vainu is co-founder of AlphaBlues, which offers conversational AI technology, delivering chatbots that allow your customers to interact with your website at any time. 
Indrek discusses why there is a need for chatbots in B2B marketing and shares how AlphaBlues technology helps his clients be successful. 

Chris Dickey a PR veteran, and founder and CEO of Visably, a new SaaS start up, discusses the strategy of Search Engine Visibility, and shares how he helps his clients maximise the likelihood of discovery on the first page via brand visibility, media and leveraging other people’s websites.

The Webinar Geek team believes that a webinar can be an added value to any organisation. Software should never be the reason to not start with webinars. This is why they are developing software that not only is user friendly, but is also pleasant to work with and can help you be successful.
We were looking for a suitable webinar platform for Napier: we wanted to deliver focussed webinars to a relatively small audience and wanted to see if there was a better solution than the well-known big providers such as Goto Webinar and Webex. When we found Webinar Geek, we subscribed and have been delighted with the platform, so we asked if we could interview one of the team.
We were lucky to be able to interview Remy Gardien, who is the CTO at Webinar Geek. His knowledge of webinars, and experience helping the many customers at Webinar Geek, meant he was able to pass on a wealth of knowledge. If you are not running a webinar, this might be the podcast episode to inspire you to start.