Marketing B2B Technology

SEMRush describes itself as the world's leading competitive research service for online marketing. The tool helps marketers optimise SEO, paid traffic, social media, content and PR as well as providing useful competitive research. 
In this interview I discuss how marketing professionals that don't specialise in digital can make use of a tool such as SEMRush to improve their marketing campaigns. Fernando describes a wide range of useful tips and tricks that will let you improve the performance of your content and website immediately. This is a must-listen for anyone who cares about their content being found on search engines.

Groundhogg.io is disrupting the world of marketing automation with a self-hosted platform that is significantly cheaper than other commercial alternatives. In this episode of Marketing B2B Technology, I discuss how Adrian got to the point where he decided he wanted to build a marketing automation system, and how he managed to become so successful in such a short space of time. Adrian is very ambitious, wanting Groundhogg.io to be one of the most popular WordPress plugins, and he has a clear plan to get there. This is a great episode that anyone involved in digital marketing or WordPress development cannot afford to miss!

Mike talks to Clive Over, a veteran Silicon Valley marketer who has recently joined the Napier team. Clive discusses
His career in Silicon Valley
The reasons why he has decided to join Napier and move back to the UK
The differences between marketing in Europe and the USA
What makes a great agency in B2B technology
The future of the B2B Tech trade press
If you want to contact Clive, you can reach him on email or via LinkedIn.

Hannah and Mike discuss the latest marketing news and trends, including:
Some good news about the financial performance of the B2B publishing companies in Europe
The implication of layoffs at Aspencore, the largest global publisher of titles for the electronics design industry
News from Inbound 2019 about the growth of Account-Based Marketing (ABM)
Other ideas from Inbound 2019, including LinkedIn tips and sales emails as part of marketing nurturing workflows
There are slides to accompany this podcast - you can view them at www.slideshare.net/NapierPR/marketing-trends-october-2019
A video of this episode is available here: youtu.be/cK9Ti8mRdv8
You can also access the transcript for this episode on our blog: https://www.napierb2b.com/2019/10/listen-to-napiers-first-ever-podcast/