Marketing B2B Technology

Laura Caveney, Head of Marketing at Ruler Analytics, a leading marketing attribution and marketing mix modelling software company, talks about what makes Ruler Analytics different, how their platform gives power to the user through data by enabling them to optimize their campaigns and website with data-driven decisions; leaving “wishy washy metrics that mean very little”.
She also gives an example of how they helped a customer understand attribution and improved their marketing and explains the biggest mistakes that people make when optimising without data. 

Carolin Bink, VP of Customer Success at 1plusX, an AI-driven data management platform, shares what makes 1plusX different to other data management platforms, and how their AI-first approach helps both publishers and marketers to utilize data and reach qualified leads instead of random audiences. 
She also explains what the impact is for marketers with third party cookies going away, the benefits of AI, and what they are doing at 1plusX to generate real benefits for marketers and publishers. 

Alun Lucas, Managing Director of Zuko Analytics, a powerful form analytics platform, shares how Zuko helps businesses understand the analytics behind forms, and the why, when and where behind users not converting.
He also explains how Zuko works with A/B testing tools to allow businesses to A/B test on a granular level, as well as sharing the errors that have the biggest impact on the performance of forms, and how users can use analytics to double conversion rates.

Jeroen Corthout, Co-Founder of Salesflare, a CRM platform, shares his journey to setting up Salesflare, and how the platform can help make sales teams lives easier by automatically entering data that previously would have been manual. 
He also explains how he thinks CRMs should be benefiting salespeople, what the future of CRM's look like, and why lead scoring is a vital tactic that all B2B marketers should consider. 

Matthew Hunt, Founder of Automation Wolf, a company that supports B2B founders and CEOs create snackable content to develop personal brands on LinkedIn, discusses the process of how the team at Automation Wolf work with founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects newsfeeds; while also bridging the gap between short and long-form content. He also shares why it's important to encourage CEOs to get involved in social media, how honest you should be in your posts, and his views on how broad the social marketing effort should be across a company. 

Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform that uses AI to provide specific action recommendations, shares how the platform supports B2B marketers with improving SEO, why it's so important to layer SEO into other marketing activities, and why small search volumes in B2B can drive really valuable and qualified leads. 
She also discusses why it's important to 'take all the voodoo out of SEO' to be successful, and shares her tips on how people generating content can rank higher. 

Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform, shares how event platforms can accelerate revenue, and how Social27 uses an AI recommendation engine to recommend content to the right people. 
He also discusses why he thinks there needs to be a change in the way we deliver content due to COVID, as well as the challenges events face with networking, and how they can overcome them. 

Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content, discusses his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization. 
He also explains how Acrolinx helps companies shrink the time it takes to get content from ideation to production to meet deadlines, and ultimately increase the amount of content being generated by making it easier to generate content that gets through the often difficult internal filters. 
 

Kate Terry, Head of Demand at Turtl, a content automation platform, Kate shares why she thinks content is essentially communication, and why Turtl is persuading marketers to move away from webpages and PDFs. She discusses how the platform encourages an interactive and personalized approach, and how Turtl provides data that marketers can use to optimise content. 
She also explains the benefits of real-time engagement data, how personalization can be used to increase results, and the true problems marketers face with PDFs. 

Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media management, discusses his career journey from psychology through to marketing, and why he decided to specialize in social media marketing. He explores why he thinks B2B social is lagging compared to B2C, and how B2B marketers need to overcome the fear associated with social media. 
He also shares how Hootsuite's full enterprise solution grows and scales with different organizations, as well as tips on how to be successful, and the true benefits of having a social management solution.