The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi

As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike Maynard to explore how this change is transforming the way brands build visibility.

Leah shares how her background in tech and agency leadership led to the creation of Brandi, a platform that helps companies influence how AI engines like ChatGPT, Gemini, and Claude understand and present their brands.

She explains why Generative Engine Optimization (GEO) is emerging as the new SEO, how brands can take control of their visibility in AI-driven search, and what it takes to stay relevant as the rules of digital discovery evolve.

Leah also discusses the human side of marketing in the AI era, and why critical thinking, creativity, and authenticity still matter as much as data and algorithms.

 

About Brandi

Brandi is the first intelligence-driven platform built on Generative Engine Optimization for brand visibility. It helps improve brand presence in AI-generated answers from engines like ChatGPT, Claude, Gemini, and Perplexity. In today’s landscape—where brand discovery increasingly happens through generative AI—Brandi provides the insights and tools to help your company earn recognition as a trusted answer.

 

About Leah Nurik

Leah Nurik is CEO and Co-Founder of Brandi. Leah has worked with over 400 growth-stage software companies in her 20-plus year career. She’s held senior strategy, product, and marketing leadership positions at Motorola, Symbol Technologies, Infowave, and others. She also founded and led Gabriel Marketing Group, an award-winning global public relations, branding, and integrated marketing agency focused on B2B SaaS companies. Leah’s expertise spans digital, public relations, content marketing, product marketing, and go-to-market strategy.

 

Time Stamps

00:00:17 – Guest Introduction: Leah Nurik
00:02:07 – Jumping from agency leadership to developing Brandi
00:03:19 – What is GEO
00:09:13 – How can brands use Brandi to boost AI visibility
00:15:45 – What markets does Brandi support
00:16:38 – What is Brandi’s go-to-market strategy
00:18:34 – The future of AI search
00:23:52 – Best Marketing Advice Received by Andy
00:24:22 – Advice for New Marketers
00:26:07 – Contact details and Brandi demos

Quotes

“The paradigm of internet search is completely shifting. If you’re not on the train, you’re not leaving the station.” Leah Nurik, Co-Founder and CEO at Brandi.

“Generative AI search will overtake traditional search. Ignoring it is like buying a horse when everyone else is driving a car.” Leah Nurik, Co-Founder and CEO at Brandi.

“AI can get you about 85% of the way there, but you still need that human overlay to make the content authentic and mission-driven.” Leah Nurik, Co-Founder and CEO at Brandi.

“The marketers who will thrive in the age of AI are the ones who can think critically, solve complex problems, and bring human creativity to technology.” Leah Nurik, Co-Founder and CEO at Brandi.

“Brandi allows you not just to measure and monitor your brand’s performance, but also to influence how AI defines your market and how you’re represented in those conversations.” Leah Nurik, Co-Founder and CEO at Brandi.

“Our codified intelligence engine is what sets Brandi apart. It decodes customer pain points, listens to market conversations, and delivers real, directional advice marketers can act on.” Leah Nurik, Co-Founder and CEO at Brandi.

Follow Leah:

Leah Nurik on LinkedIn: https://www.linkedin.com/in/leahgabriel/

Brandi’s website: https://mybrandi.ai/

Brandi on LinkedIn: https://www.linkedin.com/company/mybrandi/

Brandi on X: https://x.com/mybrandi_ai

 

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

 

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