The Future of Marketing: AI, Audience Understanding, and Innovative Campaigns – Andrea Rosi – StatSocial

Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands understand audience interests, media preferences, and influencer relationships to drive more effective marketing strategies.

She highlights the importance of an audience-first approach, especially in B2B marketing, where looking beyond job titles to understand people as individuals leads to more authentic and meaningful connections. Andrea also breaks down StatSocial’s marketing mix, spanning paid search, social media, and event marketing, and discusses the ongoing challenge of balancing long-term brand building with short-term lead generation.

 

About StatSocial

StatSocial is a people-based intelligence platform that delivers identity-resolved, AI-ready audience data built from public social behaviour across major platforms. Powered by StatSocial's Identity Graph and Knowledge Graph, the platform enables audience insights, influencer strategy, targeting, and exposure-based measurement. Leading brands and agencies use StatSocial to understand real audiences, improve marketing decisions, and quantify impact across paid, earned, and owned channels. Learn more at StatSocial.com

 

About Andrea Rosi

Andrea Rosi is a leading marketing and operations expert with over 10+ years experience working with Fortune 500 companies in the marcom technology space. Her background includes expertise in go-to-market strategies, product and content marketing, product management and sales.

Time Stamps

00:00:18 - Guest Introduction: Andrea Rossi
00:01:46 - Overview of StatSocial's Product
00:02:18 - Understanding Audience Insights
00:06:01 - Benefits for B2B Companies
00:10:12 - Risk Aversion in B2B Marketing
00:14:19 - Balancing Data and Creativity
00:14:33 - StatSocial's Marketing Strategy
00:16:08 - Measuring Event Marketing Success
00:18:00 - Budgeting for Branding vs. Lead Gen
00:19:06 - Future of Marketing and AI

 

Quotes

"I think one of the biggest challenges in B2B is that engaging, analyzing and engaging audiences has been fairly limited to people's title." Andrea Rosi, Head of Operations and Marketing at StatSocial.

"It's been a really critical gap is being able to enable clients to take an audience first approach to their influencer programs. I can't tell you how many times we've spoken to clients that previously would choose influencers based on reach and engagement metrics." Andrea Rosi, Head of Operations and Marketing at StatSocial.

"It's hard to find a balance sometimes... you don't necessarily know what movement is going to go viral. So you use data to the best of your ability." Andrea Rosi, Head of Operations and Marketing at StatSocial.

 

Follow Andrea Rosi:

Andrea Rosi on LinkedIn: https://www.linkedin.com/in/andrea-rosi-343b8158/

StatSocial website: https://www.statsocial.com/

StatSocial on LinkedIn: https://www.linkedin.com/company/statsocial/

 

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

 

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