Navigating the Future of Content Management - Mark Wheeler - Storyblok

Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from traditional search to AI search, and how an API-first approach can enhance content visibility in the age of generative.

He offers valuable advice for marketers, encouraging them to focus on personalization and to be ambitious in their campaigns. He also advised those starting their marketing careers to embrace failure as a learning opportunity and to strive for impactful marketing that resonates with audiences.

About Storyblok

Storyblok is a headless CMS for marketers and developers who want to make a bigger, faster market impact. It frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility.

Brands like Adidas, T-Mobile, and Renault use Storyblok to make content management fun and collaborative. It’s Joyful Headless™ and it changes everything.

About Mark

Mark Wheeler is the CMO of Storyblok and leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value.

Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe.

Time Stamps

00:00:18 - Guest Introduction: Mark Wheeler, CMO of Storyblock
00:00:42 - Mark's Career Journey in Tech Marketing
00:01:46 - What is a Joyful Headless CMS?
00:05:09 - The Relationship Between Marketers and Developers
00:07:47 - Who Uses a Headless CMS Like Storyblock?
00:09:31 - The Importance of API-First CMS in AI Search
00:14:09 - AI Tools and Enhancements in Storyblock
00:16:13 - Marketing Challenges with Legacy Platforms
00:19:07 - Strategies for Reaching Marketers
00:21:08 - Successful Campaigns and Content Strategies
00:24:03 - Quickfire Round: Marketing Advice

Quotes

"The Joyful brand or the Joyful Headless brand came about through really just speaking to a lot of our existing customers and partners who just kept on expressing that it got rid of a lot of the pain that they'd been feeling with their previous CMS products." Mark Wheeler, CMO of Storyblok

“One of the brands that I think I most admire, particularly about 15 years ago, was HubSpot. And the reason I admired them in particular was because they really focused on their content marketing strategy." Mark Wheeler, CMO of Storyblok

"I think the best managers will always celebrate failures as much as they celebrate the successes. And the best marketers I've always met... wanted to do the bigger and more impactful things." Mark Wheeler, CMO of Storyblok

Follow Mark:

Mark Wheeler on LinkedIn: https://www.linkedin.com/in/markwheeler/

Storyblok website: https://www.storyblok.com/

Storyblok on LinkedIn: https://www.linkedin.com/company/storyblok/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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