Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers to connect with their buyer personas.
Nathan delves into Marketmate’s unique features, and how users can create buyer personas on the platform, which enable them to refine messaging and use generative AI which is tailored directly for the persona. He also shares practical advice on how to use AI to enhance marketing strategy and execution.
Listen to the podcast now via the links below:
About MarketMate AI
MarketMate AI is an AI marketing solution specifically for B2B. The software is unlike any other AI platform and is a marketing solution which tailors content for the clients wants and needs.
As the CEO and Co-Founder of MarketMate AI, Nathan is an advocate about the use of AI to connect marketing and sales. He brings ten years of expertise in aiding B2B SaaS firms in revenue growth and marketing team expansion.
[00:42.00] – Nathan discusses his history and MarketMate AI.
[05:02.00] – Find out how to use AI to generate content for marketing campaigns.
[09:37.00] – Nathan discusses creating buyer personas with MarketMate AI and refining messaging.
[14:52.00] – Learn how MarketMate AI can be used for branding
[15:50.00] – Nathan shares the story behind MarketMate AI.
“If you can take an AI model and train it on that market knowledge and insight, imagine the productivity gains you can get for having a new hire learn from the AI and have it write content.”
Nathan Schlaffer on LinkedIn: https://www.linkedin.com/in/nathanschlaffer/
MarketMate AI website: https://www.marketmateai.com/
MarketMate AI on LinkedIn: https://www.linkedin.com/company/marketmate-ai-llc/
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
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Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547