Thursday May 11, 2023

Interview with Haralds Gabrans Zukovs at Credolab

Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams can create campaigns optimised towards personality traits. He also describes how the additional insight can enhance marketing personas. 
Haralds and Mike also discuss machine learning and AI, their impacts, benefits, and limitations.

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