Wednesday Apr 10, 2024

Interview with Emir Zecovic - CMO

Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products.

Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to understand what influences the buying journey, and why working within start-ups may offer new marketers greater career opportunities. 


About TextGrid, 12min and OpenGraph

TextGrid offers communication APIs for SMS, MMS, voice and email. With cloud communications, businesses are empowered to build, scale and innovate.

12min is a platform that chooses, reads and summarises the most important non-fiction books.

OpenGraph generates meta tags and social media previews for any URL on the web in a few simple steps.


About Emir

Emir Zecovic is CMO at 12min and is currently also in transition between roles as CMO at TextGrid and Senior Business Development Consultant at OpenGraph. He is a determined, data-driven and versatile marketer with over 7 years of experience in managing teams, devising and implementing growth strategies for SaaS B2B and B2C companies.


Time Stamps

[00:51.1] – Emir shares how he got to this point in his career.

[04:46.8] – Emir discusses why it is important not to overlook non-English speaking markets.

[08:49.7] – Emir shares his approach to marketing as a CMO.

[16:27.0] – How does Emir encourage form fills?

[20:26.8] – What impact is AI going to have on the industry.

[23:58.1] – Emir offers some career advice to new marketeers.

[26:42.9] – Emir’s contact details.



“Trying to be as international as possible in a business is always a good idea, don't underestimate countries you're not familiar with.” Mike Maynard, Managing Director at Napier.

“I've heard people say that they don't like Google Ads or Facebook ads or SEO, but I doubt anybody has ever said that they regret having a good email list” Emir Zecovic, CMO at 12min


Follow Emir:

Emir Zecovic on LinkedIn:

TextGrid Website:

TextGird LinkedIn:

OpenGraph Website:


Follow Mike:

Mike Maynard on LinkedIn:

Napier website:

Napier LinkedIn:


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Want more? Check out Napier’s other podcast - The Marketing Automation Moment:

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