Friday Jan 05, 2024

Interview with Christopher Rack - MRP

Chris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate B2B businesses' demand generation activities. 

Chris explains the benefits of aggregating different intent signal sources and why this can work better across different industries and services. He shares why direct mailers may be the best strategy when targeting C-level personas and why sales remain a vital ingredient in the sales/marketing mix. 

About MRP 
MRP is a demand generation platform connecting assumptive and deterministic engagement signals to help brands identify target accounts with the highest likelihood for conversion. 

Time Stamps 
[00:39.0] – Chris discusses his current role at MRP and his career journey.
[01:18.1] – Chris dives straight into what MRP delivers for its customers. 
[07:45.4] – Chris offers his insights into how to target the bottom of the sales funnel.
[14:05.0] – Sales is here to stay – Chris gives his thoughts on the vital role sales continues to play.
[17:38.3] – Chris discusses how MRP approaches its own marketing. 
[20:55.8] – Chris shares some marketing advice.
[22:33.6] – Chris’s contact details.

“Most of the conversations happening in B2B sales and marketing are about tactic... but those things are generally irrelevant if you have good timing.” Chris Rack, CEO at MRP.

“If you happen to know that a company is really, truly interested or has a challenge that your product can solve and you reach out to them - if your timing is good, your conversion rates are almost always good.” Chris Rack, CEO at MRP.

Follow Chris: 
Chris Rack on LinkedIn: 
MRP website:  
MRP on LinkedIn: 

Follow Mike: 
Mike Maynard on LinkedIn: 
Napier website: 
Napier LinkedIn: 

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Want more? Check out Napier’s other podcast - The Marketing Automation Moment: 

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