Friday Dec 01, 2023

Interview with Asaf Darash - Regpack and Kirsty Dawe - Webeo.

Asaf Darash, CEO of Regpack, and Kirsty Dawe, CEO of B2B website personalisation software Webeo, join Mike to discuss their collaborative project and how Webeo's software enables Regpack to increase website conversion rates and enhance the customer experience.

A great success story, the project demonstrates the impact personalisation can have on lead quality and Asaf and Kirsty share their advice on undertaking similar projects.


About Regpack

Regpack is an online registration, payment, and user management system that enables organisations to register applicants quickly and effectively.


About Webeo

Webeo is a software tool enabling B2B businesses to increase website conversions through personalisation.


About Asaf Darash:

Asaf Darash is the founder and CEO of Regpack. With extensive experience as an entrepreneur and investor, he has built three successful companies to date. He specialises in product development for the web, team building, and bringing a company from a concept to profitability. His specialties include extreme programming, programming languages, JavaScript, MongoDB, system structures and new media, enabling him to build versatile products based on achievable business models. He holds a PhD in New Media from Hebrew University of Jerusalem and has served as a visiting scholar at the University of California, Berkeley. 


About Kirsty Dawe:

Kirsty Dawe is the CEO of Webeo, B2B website personalisation software that delivers a proven solution to the website conversion problem in B2B. Webeo’s software helps B2B organisations increase website leads by delivering a highly relevant, personalised experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel. Before Webeo, Kirsty held the role of Managing Director of award-winning agency Really B2B for 15 years. She has extensive knowledge and skills in B2B marketing, website customization, business growth, technology innovation, and full marketing mix in various sectors.


Time Stamps

[00:50.02] – Kirsty and Asaf share their respective career journeys.

[05:53.02] – Asaf explains why Regpack needed to work with Webeo to overcome challenges.

[11:24.09] – Kirsty explains how the Webeo platform can personalise website content.

[19:35.05] – Asaf discusses the time and cost investment involved in the project.

[21:14.00] – Kirsty shares the way businesses can ensure personalisation whilst sticking to legislation.  


Follow Asaf:

Joe Zappa on LinkedIn:

Regpack website:

Regpack on LinkedIn:


Follow Kirsty:

Kirsty Dawe on LinkedIn:

Webeo website:

Webeo on LinkedIn:


Follow Mike:

Mike Maynard on LinkedIn:

Napier website:

Napier LinkedIn:


If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment:

Comments (0)

To leave or reply to comments, please download free Podbean or

No Comments

Copyright 2021 All rights reserved.

Podcast Powered By Podbean

Version: 20240320